Choose A Positive Attitude
We work hard and play hard and have a positive attitude in every situation. We pursue excellence because we are emotionally and intellectually engaged in our work and that makes our talents formidable and our results extraordinary. Working hard and having fun opens doors to achievement, success, and fulfillment.
Aspire To Lead
Leadership is not a specific title, position, or role. We inspire others to contribute to our purpose. We challenge ourselves and others to uphold our guiding principles as more important than any one individual goal or preference. We lead others with action, not with direction. We live out our guiding principles and expect our peers to do the same. We serve our guiding principles so that they will serve us.
We find strength and safety in each other, which fuels our determination to be better. We decide that fear of failure, self-doubt, and the unknown are the enemy. We fight fear-based decisions by pursuing data and the experience of others. We choose to use our fear as a motivator for positive action, not an excuse for inaction.
Communicate with Integrity
We pursue the truth above self-preservation or personal gain. We authentically and courageously demonstrate consistency between our words (verbal or written), tone, expressions, and actions. We communicate the whole story and not just what's convenient to our individual goals or ambitions. In addition to being clear, honest, and accurate, our communications are candid, direct, and lack spin. Our message and intent will not be dependent on with whom we are communicating.
Learn with Humility
We seek first to understand, then be understood. We humbly exercise psychological ownership of our work and accept accountability of our actions. We contribute personal ideas and accomplish our work by pursuing excellence. Being humble is empowering, inspiring, and transforming.
We demonstrate sound personal and business ethics, behaviors, and values and establish a reputation for integrity, honesty, candor, fairness, and reliability. We respect our coworkers by keeping confidences and following through on commitments. Reflect your trust in others by always giving the benefit of the doubt to peers before drawing a negative conclusion.
We celebrate the strength of diversity in everyone’s beliefs, traditions, preferences, experiences, and hopes. We honor each other by verbalizing personal and professional value. We pursue collaboration, which allows the best idea to win. We believe the best in each other regardless of unknown circumstances. We serve each other toward success because we trust in shared fate.
We anticipate and accept changing roles, directions, and work methods with grace and a positive attitude. This demonstrates resiliency and the ability to bounce back from shifting priorities. We evolve with changing environments and remain focused on goals despite disruptions or changes in approach.
We innovate to drive personal and company growth. We anticipate change and shape it to fit our purpose. We have the courage to take risks and voice our ideas. We give our teammates time and grace to catch the vision of innovative ideas. We love grand challenges, as well as everyday improvements, and we seek ways to tackle it creatively to let the best idea win!
We make a personal investment into each client to determine how to best serve their immediate and long-term goals for our partnership. We consult with our clients to create a customized plan to achieve their goals and proactively communicate to influence their direction. We consistently deliver on our responsibilities and gracefully empower our clients to achieve their individual goals. We regularly seek to understand their ever-changing needs and goals, so our effort matches our passion.
We live out the idea that profit enables generosity. We believe that margin (profit) creates the opportunity to give back. We know that innovation requires access to margin (profit) in our time, talents, and profit. We never sacrifice quality, service, or reputation in order to pursue profit. We take responsibility for the methods of creating profit within our own sphere of influence.